Target Center
Designed and managed the digital display experience for the Timberwolves
Role
UX/UI Design • Motion Graphics • Graphic Design
Industry
Sports & Entertainment
Duration
2017 - 2018
Target Center is a multi-purpose arena located in Minneapolis, MN that opened in 1990. It hosts major family shows, concerts, sporting events, graduations and private events. In 2017, the arena underwent a $145 million renovation that not only transformed its physical appearance but added a technology layer that brought the venue to the modern age: a new center-hung score board, video walls, digital signage, team app, high-density Wi-Fi and more.
Creative Director: Dan Grimsley
Digital Signage
I followed brand guidelines and created motion graphics for a variety of video wall sizes: 4x2, 3x3, 5x1 and 3x1. I also helped managed the IPTV system by uploading content and pushing it live.
Marketing Promotions
We assisted the Timberwolves in using the digital signage to drive fan engagement to the app and Wi-Fi network. This created opportunities for branding/sponsorship activation.
Interactive Kiosk
A multi-purpose interactive kiosk featuring Timberwolves, Lynx and Target Center events, directory map and more. I assisted with the interaction design and motion graphics.
