Vietnamese Baptist Union of North America
Revived the annual conference brand through dynamic visual identity
Role
Brand Identity • Marketing • Event Design • Motion Graphics
Industry
Non-Profit
Duration
2022 to Present
I joined the registration team in 2022 to help with on-site registration and manage digital content but my role quickly evolved and I am now responsible for design and marketing as well. That includes brand identity, logo design, signage, social media content and email marketing.
Wayfinding and Signage
I was tasked with creating wayfinding signage that we could re-use every year to help save on costs. I designed a base layout that allowed us to create directional or content cards that could be easily swapped out.
Brand Identity
Every year there is a conference theme with an accompany bible verse. I work with conference leaders to design a meaningful and thoughtful design that reflects our vision for that year.
2026 - Looking Unto Jesus | Nhìn Chăm Chúa Jê-sus
2025 - His Wondrous Works | Việc Kỳ Diệu
2024 - Mature in Christ | Trưởng Thành
2023 - Equip | Trang Bị
Logo: Eric Cao Son Nguyen, Design assets: Jackie Nguyen
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