Vietnamese Baptist Union of North America
Revived the annual conference brand through dynamic visual identity
Role
Brand Identity • Marketing • Event Design • Motion Graphics
Industry
Non-Profit
Duration
2022 to Present
I joined the conference team in 2022 to help with registration and manage digital content but my role quickly evolved to include design and marketing as well. That includes brand identity, logo design, signage, social media content and email marketing.
Wayfinding and Signage
I was tasked with creating signage that we could re-use every year to help save on costs. I designed a base layout with placeholders that allowed us to easily swap out the content cards each year depending on the venue and location.
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