LEAD
Designed sections and features for a live event analytics platform
Role
UX/UI Design
Industry
Sports & Entertainment
Duration
2017
LEAD (Live Event Analytics Dashboard) is an analytics platform that transforms venue Wi-Fi networks from a cost center into a measurable revenue driver. It aggregates network usage, fan behavior, and transaction data to quantify how connectivity impacts sponsorship value, guest spending, and repeat attendance.
Creative Director: Dan Grimsley
Site Map
Event Time Controller
Visitor Profiles
Captive Portal Editor
For the client, the ability to edit their Wi-FI portal without putting in a support ticket was crucial. It allowed for quick edits and sponsorship activation. And folding this ability into their analytics dashboard increased the overall value of the platform.
