Dickies Arena
Digitized the guest experience with a mobile-first event day program
Role
UX/UI Design • Interaction Design • Menu Design
Industry
Sports & Entertainment
Duration
2019
Dickies Arena is a 14,000-seat multipurpose arena, located within the Will Rogers Memorial Center in Fort Worth, Texas. The venue hosted a public ribbon cutting on October 26, 2019.
Creative Director: Dan Grimsley
Dickies Arena Live
Forgoing a mobile app, the venue decided to go with a mobile event day program, "Dickies Arena Live" that welcomed guests to the arena. It featured valuable, exclusive content that enhanced the guest experience from way finding to guest services. Dickies Arena hosts 3 different types of events: concerts, sports, and the rodeo so the experience was tailored to each.
Rodeo Bracket
About Dickies Arena
Digital Menu Boards
One of the features of the mobile game day program was the ability to view up-to-date concessions. The menus were connected to the AmpBoards CMS that reflected the current menu board offerings.
